The file left, on the Resolute desk in the Oval Office, by former President George Bush for the forty-fourth president, Barack H. Obama – courtesy of the Boston Globe
Some have said they’ve been disappointed by Obama’s inaugural speech, saying it lacked a memorable poetic line in the tradition of FDR or JFK. What?! After a mere sixteen hours, they think they are in a position to evaluate the memorable-ness of a speech? Come on! FDR died almost fifty-four years ago, and JFK just over forty-five years ago: it takes time for history to define what might or might not emerge as memorable. For goodness sake. (For what it’s worth, my money is on his offer of friendship to leaders around the world who will renounce violence and corruption in favour of mutual respect –
[…] we will extend a hand if you are willing to unclench your fist.)
Mulling over the address yesterday, I felt in retrospect that the restraint and classical tropes of the speech were deliberate and wise. From the moment he gave his election night victory speech, Obama has been signaling great caution in the face of immense challenges. The tone is humble. We know he can rally vast crowds to heights of emotion; which is why his decision to calm those feelings and to engage his opponents and to warn of impending challenges is all the more impressive. He’s a man, it seems to me, who knows the difference between bravado and strength, between an adolescent “decider” and a mature president, between an insecure brittleness masquerading as power, and the genuine authority a real president commands. He presides. He can set a direction and a mood, but he invites the rest of us to move the ball forward: in a constitutional democracy, we are always the ones we’ve been waiting for.
He is not a messiah and does not act or speak like one. He’s a traditionalist in many ways.
Fascinating and sensible article about facilitating behavioural change via effective communication published yesterday. Too often, the ‘boomerang effect’ means that undesirable behaviours are reinforced –
[…] the problem with appeals based on social norms is that they often contain a hidden message.
So, for example, an environmental campaign that focuses on the fact that too many people drive cars with large engines contains two messages — that driving cars with large engines is bad for the environment, and that lots of people are driving cars with large engines. This second message makes it unlikely that the campaign will work. Worse, it might even make it counterproductive: by conveying how common the undesirable behaviour is, it can give those who do not currently engage in that behaviour a perverse incentive to do so. Everyone else is doing it, so why shouldn’t I?
The nub of the matter? Castigating undesirable behaviour needs to be connected with praise for those who are doing the right thing.
Fortunately, there is a way of harnessing the power of social norms, so that the dreaded “boomerang effect” doesn’t occur.
In a recent experiment, psychologists examined the influence of social norms on the household energy consumption of residents of California. The researchers, led by Wesley Schultz, picked houses at random and then divided them into groups depending on whether their energy consumption was higher or lower than the average for that area. Some low-energy-use households received only information about average energy usage — thereby setting the social norm.
A second group of low-energy households had a positive “emoticon” (happy face) positioned next to their personal energy figure, conveying approval of their energy footprint. A third group of over-consuming households were shown their energy usage coupled with a negative emoticon (sad face), intended to convey disapproval of their higher-than-average footprint.
The researchers then measured energy consumption in the following months. As one might expect, the over-consuming households used the social norm as a motivation to reduce their energy use, but under-consuming households that had received only the social norm information increased their energy use.
Crucially, though, the under-consuming households that had received positive feedback did not show this boomerang effect: the addition of a smiley face next to their energy usage made all the difference. Despite the simplicity of the feedback, households that felt their under-consumption was socially approved (rather than a reason to relax), maintained their small energy footprint. This suggests that using social norms can be effective — but only if they are used in the right way.
Castigating the “majority” of people for driving cars with large engines, without simultaneously praising those who have chosen smaller models could spectacularly backfire. Environmental campaigns using social norms will have to be supplemented with information targeted at specific groups about the desirability of their particular behaviours. If people are doing something positive, they need to know about it.
California, as part of its effort to curtail global warming, could allow companies to pay for projects that preserve Brazilian and Indonesian rain forests, according to Bloomberg. The agreement was described as “pioneering” and goes a long way toward tackling the “other” cause of carbon emissions (other than burning fossil fuels) – destroying forests. Indonesia and Brazil are among the world’s top carbon polluters (No. 3 and No. 4, respectively, behind China and the United States) largely because their forests are disappearing so quickly. This agreement could help stop the 20% of global carbon emissions that come from deforestation.
Indonesia, meanwhile, plans to plant 100 million trees in 2009, according to Reuters. Indonesia has already lost 70% of its original forests, and loses enough forest every year to cover Connecticut and Rhode Island (and then some), but it still retains a forest about the size of Texas and Oklahoma combined.
2. Britain Goes All In
Britain became the first nation in the world to set binding limits on greenhouse gas emissions that match U.N. targets. The law requires the government to slash emissions 80% below 1990 levels by 2050, according to Agence-France Presse. Under the law, Britain will have to meet new carbon-reduction targets every five years.
3. Coal Is on the Defensive
For years, the norm in environmental litigation has been something like this:
– i. Polluting industry proposes polluting
– ii. Government agencies agree
– iii. Environmental groups sue
– iv. Courts side with environmentalists
Well, there’s a new chapter. In Kansas, where the Democratic Gov. (and one-time purported vice presidential possibility for Obama) Kathleen Sebelius stopped the construction of a coal plant because of the greenhouse gas emissions it would pump into the atmosphere, Sunflower Electric is taking her and her environmental agency to court. The company’s complaint? That its civil rights were violated by the governor’s decision.
4. The U.S. Can Cut Energy Use 20%
A new report lays out a framework for U.S. states to dramatically cut energy use — 20% by 2025. The proposed investments in energy efficiency would save $500 billion over 20 years, cut the need for new energy sources by 50% and reduce greenhouse gas emissions dramatically.
So who produced this report? Some radical left-wing conspiracy of economy-killing tree huggers? Nope. Try Bush Administration. The Department of Energy and The Environmental Protection Agency released the report, National Action Plan Vision for 2025: A Framework for Change.
“Change” … Now where have we heard that word recently …?
5. Obama
In a speech delivered via video to a bipartisan climate summit in California, Obama pledged to take strong action to combat global warming. Here’s what he had to say:
– those reasons from 19th November ’08. There’s also the news from 20th November that an environmentally-progressive US Congressman has upended the formerly oil- and Detroit-friendly leadership of the influential Energy Committee. Which is good for Obama’s agenda, and better for the wider world. Even if it does foster the end of the car-manufacturing machine as we know it. Too bad. So long and thanks for all the (dead) fish.
This quote has been attributed, correctly or no, to Nelson Mandela –
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.
– that from a new blog, Margaret and Helen, set up by two octogenarian friends living in different parts of the USA so they could stay in touch. (The pipeline referred to is a $40 billion, Alaskan natural-gas pipeline – about which, surprise surprise, Sarah Palin has been less than economical with the truth.) The language may be a bit blue – and I may be a bit British for saying so. But this, Helen’s polite request, comes with feeling:
Please take your ridiculous hair, your over lipstick-smacking mouth, your Lenscrafter look smarter glasses and your poorly fitted designer jackets back to Alaska. And when you get there, shove a piece of the pipeline up your considerable ass. I’ll be damned if we’ll put our children’s future in your hands.
Helen was taught how to blog by her grandson, and met her friend Margaret sixty years ago in college. That would have been 1948 – the year President Truman authorised the post-WWII Marshall Plan, the Berlin Blockade and the Cold War began, and the United Nations adopted the Universal Declaration of Human Rights. Sarah.
For some, including for Time magazine’s Joe Klein, Obama’s rise and campaign management has been bewildering. Klein’s recent article captures beautifully the personal qualities and decisions made that have generated such momentum for the Obama campaign. For example, Obama’s policy of ‘no dramatics’ within his campaign team paid off in the primaries against Clinton. And his instinctive judgement calls as to when leadership could most effectively be deployed enabled him to reflect on the issue of race in America, and neutralise Jeremiah Wright, in a speech followed by a press conference; and, it enabled him to keep his cool during the banking bail-out fiasco.
If an Apollo project to create a new alternative-energy economy is his highest priority, as he told me, why hasn’t he given a major speech about it during the fall campaign? Why hasn’t he begun to mobilize the nation for this next big mission? In part, I suppose, because campaigns are about firefighting — and this campaign in particular has been about “the fierce urgency of now,” to use one of Obama’s favorite phrases by Martin Luther King Jr., because of the fears raised by the financial crisis and because of the desperate, ferocious attacks launched by his opponent.
If he wins, however, there will be a different challenge. He will have to return, full force, to the inspiration business. The public will have to be mobilized to face the fearsome new economic realities. He will also have to deliver bad news, to transform crises into “teachable moments.” He will have to effect a major change in our political life: to get the public and the media to think about long-term solutions rather than short-term balms. Obama has given some strong indications that he will be able to do this, having remained levelheaded through a season of political insanity. His has been a remarkable campaign, as smoothly run as any I’ve seen in nine presidential cycles. Even more remarkable, Obama has made race — that perennial, gaping American wound — an afterthought. He has done this by introducing a quality to American politics that we haven’t seen in quite some time: maturity. He is undoubtedly as ego-driven as everyone else seeking the highest office — perhaps more so, given his race, his name and his lack of experience. But he has not been childishly egomaniacal, in contrast to our recent baby-boomer Presidents — or petulant, in contrast to his opponent. He does not seem needy. He seems a grown-up, in a nation that badly needs some adult supervision.
Alastair McIntosh was contributing BBC Radio 4’s Thought for the Day yesterday. Here’s an excerpt –
Our conundrum is that we need more consumption to save the economy, but less to save the planet.
Spending our way out of a recession is therefore only a stop-gap measure. It’s methadone for our planetary heroin addiction.
We simply feed the habit if we think that today’s problems can be tackled at conventional political, technical or economic levels. If we’re redefining our “central mission”, we must press further.
Technical fixes are certainly part of the solution. But I’d put it to you that the deep work must be this: to learn to live more abundantly with less, to rekindle community, and to serve fundamental human need instead of worshiping at the altars of greed.
The crisis of these times is therefore spiritual. It calls for reconnecting our inner lives with the outer world – an expansion of consciousness. And that’s an opportunity that we neglect at our peril, for as I once heard an old Quaker woman say, “It is perilous, to neglect one’s spiritual life.
So Sarah Palin the Republican Vice-Presidential Cadidate likes to hunt and shoot bears. And Putin, premier of Russia, released photos today of him having just killed a tiger. What’s to say? Apart from all the usual ethical stuff, I see them as cowards and bullies. Intelligent primates with modern guns will always win against animals. Take away their weapons and give them spears or axes. And then, if they win, make sure that every scrap of meat is eaten and every sinew and patch of hide used productively. And give prayers of gratitude. – Naively, I want these people to be more empathic and, as leaders, lead us into a more harmonious future.
The file left, on the Resolute desk in the Oval Office, by former President George Bush for the forty-fourth president, Barack H. Obama – courtesy of the Boston Globe
‘
Sumptuous World 