Influencing the conversation: Gore’s self-funded ad blitz

Superb interview, which prompted a personal reflection on his failed 2000 presidential campaign, despite his attempt (‘words fail to describe’ etc.) to evade the question – i.e. ‘shattering’.

Vodpod videos no longer available.From CBS News.

Note Gore’s message – ‘Yes We Can’ mitigate the devastating effects of man-made global warming (which sounds good as far as an Obama endorsement is concerned).

[One of the things I find interesting about his approach is his casting of the issue as a moral-cum-spiritual problem, one that concerns basic survival –

“We all share the exact same interest in doing the right thing on this. Who are we as human beings? Are we destined to destroy this place that we call home, planet earth? I can’t believe that that’s our destiny. It is not our destiny. But we have to awaken to the moral duty that we have to do the right thing and get out of this silly political game-playing about it. This is about survival,” he said.

I had thought basic survival comes first on the (Maslow) hierarchy of needs – with spiritual/moral needs coming later, once basic survival needs have been satisfied. (I kind of like Max Neef’s take on this; see the Maslow wikipedia link above. Maslow could have been projecting a whole lot of cultural junk, about the developmental stages of evolution towards ‘civilisation’, into his hierarchy – but that’s a whole other discussion.) Maybe Gore’s understanding of the relationship between survival and morality reflects a difference between British and American culture. I don’t know. To my mind, matters of survival don’t necessitate lofty arguments about morality but rather the finding of food, water, air, shelter and warmth. And probably laughter too. Anyway…]

Perhaps unsurprisingly many are envisaging Gore as a possible bridge between the Democratic party and the White House. What did I say? I still maintain, though, that Obama should be at the top of the ticket.

Some intervention into the presidential campaign his ad campaign could be.

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