Quote of the day

There are no existing formulas for new thinking.

From the well-named website of the US advertising agency, Fusebox, where they recommend running a mile should an advertising agency claim they have a patented process for generating ideas. ‘Such processes are designed for efficiently replicating past ideas and leave little room for the unique and novel.’ The website begins with stories or aphorisms connected to electricity – which are different each time you visit (just refresh the page for a different angle).

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