Previously I wrote about the emergence of the new politics courtesy of the US presidential election. Here is another example of what’s happening. The Obama campaign is doing something clever: having ordinary folk introduce the candidate by telling their personal story. This is a significant change when compared with the traditional approach of having someone famous, established or important introducing the candidate. I love this, from the Obama website -

Monday, April 28, 2008 at 7:22 pm |
[...] drfrank @ the blog Sumptuous World. “The Obama campaign is doing something clever: having ordinary folk introduce the candidate by telling their personal story. This is a significant change when compared with the traditional approach of having someone famous, established or important introducing the candidate.” Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]